In an effort to help employees better understand their benefit options—
and make them partners in the effort to control costs—some companies are
making serious changes to their benefits-communication strategies.
BY MARLENE PROST
When you’re as cutting- edge as Tesla Motors, using social media is as natural as breathing. Founded in 2003 by Silicon Valley engineers to create premium electric vehicles, Palo Alto, Calif.-based
Tesla has a “huge” Facebook presence
and uses Twitter heavily to build a
groundswell for its brand, says benefits
manager Nate Randall.
Yet when it comes to benefits
communications for the company’s
approximately 1,700 employees,
including factory workers, engineers,
artists and administrators, HR’s
primary approach is one-on-one, to sell
employees on smart healthcare choices.
“While technology is great—we
have a large population that have
smartphones—we are extremely hands-
on,” he says. “For example, we have
new-hires orientation every Monday,”
he says. New employees also personally
meet the CEO and the heads of finance