www.BenefitsConf.com | 1-800-727-1227
How Dayton Ohio’s Regional Transit Authority Got Its Bus Drivers
in Shape | TE1
Julie Bonsall, Workplace Wellbeing Supervisor, Greater Dayton’s Regional Transit Authority
Ben Sommers, Vice President of Business Development, North America, Fitbit Group Health
One of the biggest challenges most companies face is trying to acquire a deep understanding of their
employee population in order to develop programs that resonate with individual workers. Greater Dayton’s
Regional Transit Authority (RTA) knows firsthand the benefits of creating a wellness program in which all
elements, including the use of wearable technology, are dialed in to address the specific needs of a
unique employee population. Since launching its wellness program in 2012, RTA has earned state and
national recognition for its efforts, and has estimated about $5 million in healthcare-cost savings. Come
hear what sets this program apart from the pack.
Learn the value of developing tailored wellness goals that employees can easily achieve
Transform your worksite to match the fitness and workout preferences of your employees
Leverage data from your wellness programs to drive business change
Thinking Like a Consumer Marketer at the University of Texas | TE2
Laura Chambers, Director of Office of Employee Benefits, University of Texas System
Lauren Metsig, Chief Marketing Officer, Maestro Health
Wednesday, April 19 | 1: 45 - 2: 45 p.m.
Marketers worldwide are jumping on the opportunity to use consumer data to provide a familiar,
customized shopping experience. So what’s stopping those in benefits from applying this same concept
to their domain? Hear how the University of Texas System leveraged technology and consumer-marketing
tactics to transform a passive benefit-communications approach into one that inspires its diverse employee
population (ranging from part-time custodial staff to full-time professorial staff) to take concrete action.
Discover the steps required to implement a personalized, familiar communication approach to
Learn how to adapt retail marketing approaches that use consumer data to provide a
personalized experience and communications
Explore the resources available to HR professionals to personalize communications
Shaping a Winning Strategy Through Technology | TE3
Rhonda Marcucci, HR and Benefits Administration Technology and Outsourcing Consultant,
Thursday, April 20 | 9: 30 - 10: 30 a.m.
The challenges faced by today’s health and benefits leaders typically fall into three buckets: administrative,
compliance and strategic. Managers spend most of their time in the administrative and compliance areas
because day-to-day operations and tasks that keep the company out of trouble take priority. But if you
really want to win at the health and benefits game, you need to align your plan to business goals. Rhonda
Marcucci will highlight new HR- and benefits-technology tools that can help you address key strategic
issues, such as engaging your employees, increasing employee productivity and leveraging big data.
Learn what’s new and innovative in the marketplace to help you respond to strategic opportunities
Understand how empowering your employees to be better healthcare consumers through
technology can affect your organization’s bottom line and strategy
Engage in the conversation with your C-suite so that they are “all-in”