HRE editors announce their picks for
the 2018 Top HR Products awards.
Avature Contingent Workforce Management
Avature, New York
What It Is: Avature Contingent Workforce
Management is a single-platform
solution that tracks contingent workers
throughout their employment life cycle. It’s
a full talent-acquisition platform through
which recruiters can source new talent
or engage with previous contractors.
Companies can use Avature as a direct-sourcing strategy in which contractors
create profiles to highlight their skills,
apply for open projects, and update their
compensation data and availability. Or,
using the Agency Management Portal,
employers can keep all communication
and activities with outside staffing
agencies in one location. The Hiring
Manager Portal lets users submit and
approve project requisitions, review
candidates and schedule interviews,
as well as rate contractors on skills and
project deliverables at the end of an
assignment. There’s also the Avature DNA Social Portal, a social-network platform
designed to keep contingent workers engaged and aware of what’s going on at
the company. Built into the platform are options for personalized email marketing,
sharing jobs on social media and sending “keep-warm reminders” (to remind
recruiters to regularly call high-potential candidates).
Why We Like It: With predictions of a 50 percent contingent workforce by 2020,
employers will need a total-talent solution to manage gig workers, and Avature
CWM has created a talent-acquisition function that traditional vendor-management
systems were missing. The tool is intuitive and applicable to all types of contract
workers—from staffing agencies that submit workers for open projects to freelancers
applying for themselves. A fully customizable platform means that companies
can keep their branding consistent at every step in the process. Avature CWM’s
DNA Social Portal is among the solution’s most unique offerings. Companies may
not want contractors to have access to the company intranet, for instance, but
by using DNA Social, employers can create a contractor intranet that updates
contingent workers about the latest company news, new jobs and any other relevant
information. This helps engage contingent workers and, coupled with targeted
marketing strategies, reengages them so that they want to take on more projects
with the same company.
Welcome, once again, to Human Resource Executive®’s Top HR Products contest. Our annual awards spotlight 10 of the most innovative new
solutions on the market that are helping business leaders
meet the ever-evolving HR needs of their organizations.
This year’s winning products represent the full gamut
of priorities facing HR leaders: from employee financial
wellbeing to learning and development to talent analytics.
As was the case in the last few years, a number of leading
solutions are in the area of talent acquisition and screening.
The 2018 winners also illustrate the increasing prominence of artificial
intelligence and machine learning in emerging HR technologies.
We once again relied on a combination of staff reviews and selections,
and comments from outside experts and analysts, to narrow the list from
the many entries we received to the 10 winners. Special thanks go to
the following experts for sharing their insights on the 2018 entries: Gerry
Crispin, principal and co-founder of CareerXroads; Bill Kutik, HRE’s HR
Technology columnist; Holger Mueller, vice president and principal analyst
for Constellation Research; Elaine Orler, CEO and founder of Talent
Function and program chair of Recruiting Trends & Talent Tech; and Brian
Sommer, CEO and founder of TechVentive Inc.
As always, we encourage you to perform your own due diligence
before making any investments. — Jen Colletta
What It Is: Textio Hire is an
designed to ensure that
recruiters have a greater chance
of getting a reply from emails
to targeted candidates. The
software uses a predictive
engine built to automatically
learn from a continuously
updated data set of actual
emails and their performance metrics, which are used to help recruiters write
messages and job descriptions that will resonate with candidates. Textio Hire
analyzes messages as they’re being written and flags words or sentences that could
be problematic or could potentially turn off candidates and suggests replacements.
Every recruiting email written in Textio Hire is assigned a Textio Score, which rates
its overall effectiveness, from 0 to 100. Recruiters can use Textio Hire while creating
messages in LinkedIn or Gmail via a browser extension; similar capabilities for
Microsoft Outlook are planned for an upcoming release.
Why We Like It: Experienced recruiters understand that simply cutting and pasting
an existing job description into an email will likely result in zero response. Textio,
which made its name with an AI-powered platform that helps recruiters create bias-free job descriptions, created Textio Hire specifically to make this type of outreach
more effective. It’s built to understand the words and phrases that resonate with job
seekers and those that don’t—such as the word “ninja” when reaching out to female
candidates. The product is user-friendly and intuitive and, by letting recruiters access
it without having to leave LinkedIn or Gmail, minimizes any potential interruptions to
their workflow. Most importantly, because Textio Hire is an AI-enabled product, it’s
designed to learn over time so that your messages will continue to get smarter and
Leading the Pack