Boost the Speed and Precision of Your Talent Acquisition
Processes While Saving Money
Sean Campbell, Senior Manager, Ernst & Young LLC
Geoff Dubiski, Executive Director, Ernst & Young LLC
Thursday, Nov. 30 | 2:45 - 3:45 p.m.
Geoff Dubiski and Sean Campbell will provide you with innovative best practices for creating
capacity for recruiting teams, optimizing accuracy for downstream onboarding activities and
enhancing the new hire experience. They’ll explain how Robotic Process Automation (the use of
software to mimic common human actions through computer-user interfaces) helps to reduce
processing time, resources needed and related costs. Through an RPA talent-acquisition
case study, they’ll review its life cycle to depict the onboarding process before and after RPA
implementation and how it reduces errors while increasing new-hire satisfaction. In all, you’ll see
how RPA can serve as a disruptive productivity tool for the modern recruiting function.
• Formulate implementation approaches for successful RPA projects
• Learn about specific RPA use cases in TA, including employee onboarding
• Identify ideal RPA use cases in TA and understand major trends
Build an Employer Brand That Attracts Top Talent
and Fosters Employee Engagement
Jody Ordioni, Chief Branding Officer, Brandemix
Wednesday, Nov. 29 | 9: 15 - 10: 15 a.m.
Given the global stage on which many organizations conduct business, your candidates are also
likely to be consumers of your company’s products and services. Combined with the competitive
labor market, the proliferation of social media and the increase of direct sourcing driving unwanted
turnover, employer branding is more important than ever before. What does your employer
brand say about your organization? Is your candidate/employee experience consistent with your
brand and messaging? Jody Ordioni will discuss lessons learned and share findings from her
company’s latest Employer Branding Survey.
• See why great employer branding must become a critical component of your
talent acquisition process
• Create and evaluate your company’s Employee Value Proposition
• Implement activation strategies for talent acquisition
How Gold’s Gym Pumps Up Its Company Culture
for Recruitment Success
Wendy Moran, Director of Talent Acquisition, Gold’s Gym
Susan Vitale, Chief Marketing Officer, iCIMS
Wednesday, Nov. 29 | 11 a.m. - 12 p.m.
The TA team at Gold’s Gym was challenged to refresh its employer brand and career site to
compete in the digital age. In need of a creative approach to attract today’s tech-savvy job
seekers, they implemented a TA strategy centered upon a mobile-optimized, social media-friendly
ATS. By using adaptable and intuitive software, they were able to develop and deploy a cohesive
employer brand and build a recruitment marketing program fit for franchising. Learn how the right
blend of marketing tactics and recruitment technology can yield effective hiring strategies and
execution, and how you can apply best practices to your own program.
• Enhance the candidate experience with consumer-driven technology
• Strengthen your employer brand and tailor your TA strategies
• Improve the quality of your pipelined talent via metrics and unified data