Recruitment Marketing (cont’d)
Lure Ideal Candidates by Developing a Consistent
Jennifer Terry-Tharp, Executive Director, Global Talent Attraction, AT&T Corp.
Chris Citero, Vice President, Client Architect, TMP Worldwide
Wednesday, Nov. 29 | 2: 15 - 3: 15 p.m.
How do you persuade candidates to choose your organization over others? Strategically
communicating your employer brand throughout the candidate journey is a necessary part of
attracting and retaining talent. Forward-thinking talent acquisition leaders are taking the lead on
implementing a solid and consistent employer brand across channels to target top candidates,
as well as ensuring that promise is being delivered through the different phases in the talent cycle,
aiding employee retention. Hear how AT&T worked to consolidate its brand throughout multiple
corporate acquisitions, all while meeting the hiring demand within a wide array of job functions.
• Learn how to build an authentic and consistent employer brand
• Master the art of applying social media for branding purposes
• Enlist your organization’s employees as brand ambassadors
Transforming Technology and Recruitment Marketing
in Under a Year
Jon Drogheo, Senior Recruiter, Jefferson Center for Mental Health
Neil Costa, CEO, HireClix
Thursday, Nov. 30 | 9: 15 - 10: 15 a.m.
Jefferson Center for Mental Health (JCMH) was ready for change — but thinking about change
and doing it are two different things. Jon Drogheo, with the support of the center’s executive team,
forged ahead and modernized the talent-attraction and recruiting processes at JCMH, expanding
its reach to attract top talent from around the country. He’ll discuss the hiring challenges JCMH
faced as a non-profit, and share the path it followed to build efficiencies into its recruiting process
— from implementing a new ATS, analyzing recruiting data and creating an effective recruitment
advertising mix, to ultimately dramatically reducing time-to-fill and boosting recruitment return on
• Select and transition to a new Applicant Tracking System
• Create a custom recruitment marketing mix based on data
• Optimize your recruiting strategy and budget
Effective recruitment marketing positively impacts the quality of candidates you
attract and increases the number of relevant applications you receive.