How Programmatic Technology Can Improve, Scale
and Automate Recruitment Advertising
J.D. Cummings, Director of Recruitment, Raising Cane’s
Ryan Christoi, CEO, KRT Marketing
Thursday, Nov. 30 | 11 a.m. - 12 p.m.
Recruiting for a rapidly growing company with significantly increasing workforce demands is hard
enough. Add expanding into new markets with zero to little brand recognition and you have a
serious challenge to solve without breaking the bank. Learn how Raising Cane’s, a rapidly growing
restaurant chain, used a data-centric recruitment advertising approach through programmatic job
ads to target qualified candidates with the right job, at the right time, across hundreds of job sites
simultaneously. You’ll also discover how Raising Cane’s leveraged technology to programmatically
buy and optimize job ads with real-time completed application data, and how the whole process
was automated to trigger job ads for locations struggling to meet their hiring goals.
• Target and attract qualified talent across a network of job sites more effectively
than traditional online tactics via programmatic job ads
• Build an “app deficit” report to help you focus on harder-to-fill jobs
• Scale a data-centric recruitment advertising program for a growing company
with increasing workforce demands
How Emotional Intelligence Can Make You a Better Recruiter RM6
Caroline Stokes, Founder and CEO, FORWARD
Thursday, Nov. 30 | 1: 30 - 2: 30 p.m.
The World Economic Forum predicted that by 2020, emotional intelligence will need to be a Top 10
skill for all workers. But what does this mean for you as a recruiter? You’ll continue to be the lynchpin for
organizational success even as bots, artificial intelligence and automation increase in usage. It’s never
been more important to be human. After all, you represent your company by communicating with external and internal stakeholders, and you must have an “everyone is a client” mentality to ensure you
hire and retain the right talent to move your organization forward. The most human and emotionally
intelligent recruiters will thrive regardless of what technology comes down the pike. Caroline Stokes,
an executive coach, headhunter and author of a new study on emotional intelligence, will teach
you how to master emotional intelligence and use it to become a better (and irreplaceable) recruiter.
• Learn the basics of emotional intelligence
• Understand the critical role emotional intelligence plays in every recruiting
communication and interaction
• Master a three-step process for identifying emotional intelligence growth
opportunities to enhance your recruitment practices
Attracting Talent Through Creative, Visual Content RM7
Paul White, Director of Talent Acquisition, Mohawk Industries
Drew Palmer, Digital Design Coordinator, Direct Employers Association
Thursday, Nov. 30 | 2:45 - 3:45 p.m.
Today, talent acquisition is demanding as ever. In a recent survey, nearly 80% of top TA professionals indicated they are facing pressure due to shortages of critical talent. Challenging times
call for employers to rethink traditional methods, change messaging techniques and focus on
talent attraction strategies that create an experience for potential employees. Using a highly visual
format, you’ll learn how Mohawk Industries embraced innovative technology and creative development to engage top talent by showcasing its abilities to be an innovative, tech-savvy employer.
• Use creative content development to disrupt your current recruitment strategy
• Establish full-circle creative content that promotes brand visibility and creates a
positive candidate experience from click to apply
• Master innovative ways to use creative content and create a unique job-seeker