The New Rules of Facebook, LinkedIn and Twitter: How to
Find People and Get Them to Reply
SL1 & SL6
Shally Steckerl, Founder and President, The Sourcing Institute
Wednesday, Nov. 29 | 9: 15 - 10: 15 a.m. • Repeated Thursday, Nov. 30 | 1: 30 - 2: 30 p.m.
This is your chance to become an expert at sourcing great hires via the internet! Industry pioneer
Shally Steckerl will show you how to use search shortcuts to speed up your sourcing and get
social — without wasting time — to “find the unfindable” candidates and get them to respond
to your outreach. You’ll learn how to create search strings to optimize the “New Facebook Hack”
so that you can find people with very specific criteria including their hometown, schools they’ve
attended, current and past employers, where they live and have lived, as well as their check-ins,
pages, groups they like and apps they use. He’ll also teach you how to apply Twitter-specific
syntax to search methods and techniques, and build a list of people to follow on Twitter. Plus,
you’ll hear about the best free Twitter applications for recruiters. You’ll gain an understanding of
the latest strategies for using all these social media channels to learn about industry trends.
• Search content within Twitter and from external sources for name generation
and competitive intelligence
• Learn to work around the new LinkedIn updates
• Find attendees at conferences and connect with otherwise unreachable
MacGyver Sourcing — Hacks That Will Blow Your Mind
(Not Your Budget)
SL2 & SL7
Holly Mallowes, Global Talent Acquisition Sourcer, Raytheon Corp.
Wednesday, Nov. 29 | 11 a.m. - 12 p.m. • Repeated Thursday, Nov. 30 | 2:45 - 3:45 p.m.
In today’s highly competitive job marketplace, you are under enormous pressure and time
constraints to produce viable candidates to fill your most urgent needs. Your ability to be fast,
resourceful and scrappy will give you the competitive advantage to find top talent. Unleash
your inner MacGyver by learning how to make best use of the tools at hand, as well as tools
not commonly used by others. Additionally, find out what websites will give you the best results, what keywords and phrases matter, and how to dig deeper into your results to uncover
not only great candidates, but also competitive intelligence. By combining a few well-known
and free tools with some creative twists to innovate upon new and conventional methods, you’ll
discover a wealth of solutions that even a brilliant secret agent would admire. Whether you’re
a new sourcer, a seasoned recruiter or a frustrated hiring manager, you’ll leave this session
loaded with search tricks and techniques that you can use immediately to produce results.
• Combine extensions to scrape data and find emails in a fraction of the time
• Reengineer your searches to source candidates faster and for free
• Manipulate Google filters to find executives, conference attendees and entire