The marketplace is quickly filling up with
software designed specifically for mobile platforms,
and HR is no exception.
GOING MOBILE
Carol MacKinlay, vice president of human resources at San Francisco- based software firm Coverity, relies on social networks to broaden the base of job candidates for her company.
GREGORY MANCUSO
AND THE WINNERS ARE ...
HRE’s annual list of what the editors consider to
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within the last year.
Special Report:
SEPTEMBER 16, 2010 • $8.95
It’s
Personal
ONLINE SOCIAL
NETWORKING ALLOWS
HR TO IDENTIFY AND
BUILD RELATIONSHIPS
WITH POTENTIAL
RECRUITS LIKE NEVER
BEFORE.
BY MAURA C. CICCARELLI
Heather Polivka can see the future—and she’s begun preparing for it now. “At some point, the economy is going to start turning around,” says Polivka, director of employment marketing at UnitedHealth
Group. “Right now, a lot of baby boomers are delaying retirement. But when
they do retire, there will be a talent shortage.”
Carol MacKinlay, vice president of human resources continued on page 14