Women in emerging markets can help employers
win their war for talent, but first they must
overcome serious cultural issues.
MAKING IT LAST
While recent research finds the “honeymoon”
period for new employees is shrinking, HR leaders
are finding ways to prolong the engagement.
DECEMBER 2011 • $8.95
David Ayre, Nike’s CHRO, stands in front
of one of the company’s true history
markers in its headquarters’ on-site
museum—the VW van used by Nike’s
early leaders to sell new lines of shoes.
THE MOST ADMIRED COMPANIES FOR
HR SHARE A COMMON DRIVE TO ENSURE
THEIR WORKFORCES ARE PREPARED TO
DRIVE BOTTOM-LINE BUSINESS OBJECTIVES
IN A RECOVERING ECONOMY.
PETE S TONE
BY MICHAEL O’BRIEN
In this complex business environment, where the need for growth is one of the few constants, David Ayre knows the simple—yet critical—role HR plays in helping his organization, Nike, maintain its global domination in the athletic apparel market.