Human Resource Executive

March 2013
COVER STORY
A Dynamic Duo

BY JULIE COOK RAMIREZ HR-and-marketing partnerships are evolving, as organizations recognize their immense potential for enhancing recruitment, engagement and branding initiatives—three key components of future business success. Within these burgeoning partnerships, HR and marketing leaders are also recognizing they have much to learn from each other. The cover story begins on page 16.

SPECIAL FOCUS: TALENT MANAGEMENT

Real-Time References 24

BY LARRY STEVENS Many HR professionals consider reference checking to be one of the worst and most useless aspects of their function. Now, a solution comes to their rescue: online reference checking.

Executıve Human Resource®

Healthcare
Critical Times 28

PBGC’s David Lansky, a keynoter at the upcoming Health & Benefits Leadership Conference™, discusses in a Q&A a few of the more pressing healthcare challenges facing his member organizations today.

Bersin Awards
Examining
‘WhatWorks’ 46

Bersin & Associates launches new awards program to laud organizations and their human resource leaders for employing talent initiatives in new and innovative ways across all spectrums of HR.

Mental Health
Tackling PTSD 53

BY MARK MCGRAW
With thousands of returning
military veterans struggling
to find jobs, part of the
problem seems to be
employers’ concerns over
post-traumatic-stress
disorder. Many in HR could
benefit from learning
more about its effects and
providing the necessary
assistance and services to
help ex-military employees
combat mental-health issues.

A special advertorial section on strategies for employee engagement begins on page 36.

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53
46

Cover photograph by Arnold Adler

Departments
Columns

28
Calendar 4

HREOnline™ 4

Editorial 6

HR News 10

Products 55

HR Marketplace 56

People 57

Facts & Figures 58

Benefits

In the Aftermath of Sandy Hook 8

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